And the winner is.....

Phew, this season is flying past. Time goes so very, very quickly when you are busy...
And we have been busy. The presentation of the Winter 2012-13 collection, the fairs, the sales season, the deliveries of our new summer collection into the shops from January on (and two trips to India inbetween as well..)

So it took a while to set up the meeting with the two winners of our design contest of the Winter 11-12 collection. But last week the day was finally there.
We had asked all LoFff girls to make a design for a new collection of ours, and we have been picking monthly winners since september 2011, but in january we needed to choose the overall winner of this contest. And there were two designs which really stood out from the rest - by two girls, called Madelief and Yfke.

These were their designs.

And since one of the beauties of setting up a contest is that you can make your own rules, we decided to declare them both as the winner of this contest. So they came to our offices for a day, to be official assistant designers to the designer of LoFff (in other words: me...)

At first they were a little bit nervous, but as soon as the serious work started and the papers, pencils and colours came out, they began to work on their task with full concentration. They were asked to make a design that could be used as a print or an applique on a shirt and skirt for the Summer 2013 collection. And this is what it looked like when we were at work.

After the drawings were finished, they were decorated with sequins, glitters and tape... and then they looked even more beautiful. We then discussed how to place these on a shirt, and what kind of shirt this should be. And also ofcourse the matching skirt... And since both these girls were really typical LoFff girls, they both loved so-called pancake skirts. You know... when you turn and swirl your skirt looks like a big flat pancake? So that is what it is going to be...

Then the hard work part was over, and we had some good lunch, after which Yfke and Madelief were invited to select their favourite outfit from the current summer collection. And what do you think they selected? Right. Something that swirls and stands out like a pancake...

So we had two very happy and very lively girls in the office, that danced and jumped. When they had calmed down a little we sat down for an official 'photo-moment' - it is not every day that you win the main prize in a design contest, and you need some proof for the future (and a pic to show to your schoolfriends ofcourse..)

So here it is. The official picture of the winners of the LoFff design contest - Madelief and Yfke!

(and I got an e-mail from both their mothers the day after, that they had a really hard time to talk their girls out of their LoFff outfits when they had to go to bed... and that is a story we have heard many times before. But every time I hear it again, it makes me happy..)