the very first post

For weeks (no, months) I have been thinking about starting a blog. Is it old fashioned? Shouldn't I be twittering? Will anybody be interested? But I have my own answers now (no - no - yes) so there I am.

So many things are happening right now in our company and with our brand, and I am looking for a channel to communicate all this to the world. And also for a channel to get feedback from you, our customer. I give some input too the official LoFff fan site www.iLoveLofff.com, but this here is my private channel.

So - there it is. The official blog site from the one and only designer of LoFff.

I will tell you about what happens here, what makes me think, things that make me happy and sad, about the background of each collection, about my sources of inspiration - and probably a lot of other things, but that will become clear in the blogs to follow.

For now - welcome, and I hope you enjoy reading my thoughts.

Jo Raadsen