Being in Florence

The last time I participated at Pitti Bimbo was in 2001. Which is a long time ago, but it is really nice to be back here.

Building up the stand is still a crime. The level of Italian cooperation to foreign exhibitors is not quite up to what you would hope for... but in the end you always manage, and it was good to see the LoFff van standing in the Italian sunshine.

So, there have been changes since the last 10 years.  More pavillions, more exhibitors, free wifi from the second day (when we asked for this the first day, they said it would cost 106 euro for the three days, and the next day it was free...) efficient routing of the entrance and exits.. (which is usefull if you look at the number of people trying to get in in the morning..)

But most things are just like they have been for a long time. The Fortezza di Basso where the fair is located still beats any other fair location, the liveliness on the fair, the perfectly dressed italian buyers and the very pretty dressed up dolly girls that scan the badges at the bigger stands. The coffee is still the best in the world, food is good wherever you go, and being able to walk around in Florence after the fair (for most people) or at six in the morning (for fewer people, but I am one of those) is a great pleasure.

Piazza di Duomo at 06.22



one of the million bars in Firenze




small italian breakfast



So, it is a pleasure to be here. And we are really proud of the way our stand worked out! And of all the new contacts we made, the new agents we found, and the way the new collection is received. But more about that another time.

 

 





Preparing for Italy

Since we decided to build our own stand at the Pitti Bimbo in Florence, we needed some kind of extra transport means.

This is what we had:

So somehow we had the idea that the stand would not fit. So, we decided to go for something nicer, and this is what we have now!

So, Italy, here we come! Ready to travel and ready to spread LoFff around the world.

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And as you can see below, we already have some serious LoFff addicts in Italy... Doesn't this look like a very nice way of buying your LoFff garments? Let alone a very nice place to buy them?

LoFff goes to Italy

After applying for the last 3 years, we FINALLY got admitted to the Pitti Bimbo in Florence.

Though fairs are actually an old fashioned medium of communication, they are still important to show your brand and to contact new potential buyers.

And since the Pitti is the most international renowned children's fair of Europe, we are very, very happy to go there.

We bought a van to transport our stand there, and I invited our complete office to come and go there to celebrate this new step in the growth of LoFff.

Because we are definitely going to find some nice new customers there - from places all over the world.

In case you want to come and meet us there - our standnumber is Z11, and we are located in the Padiglione Centrale, Piano Inferiore.

Which does NOT mean inferior, but basement...